First Data wanted to create an easy way for current merchants to apply and receive funding the same day. I was tasked with designing an intuitive and clean sign up flow so merchants could take advantage of this offer and quickly convert. I was also responsible for designing the admin side where merchants can easily update their credit card information, manage their notifications or opt out of the financing all together. I worked closely with the First Data funding team in Atlanta to understand business objectives and offered solutions to make the process as simple as possible, by reducing points of friction or unnecessary information that might lead to user fall off. The feedback was overwhelmingly positive and the merchants were able to sign up with little to no calls to the help center.