Joybird is a mid-century modern home furnishing store. The want to upend the way people shop for furniture online. One of their goals is to find a unique way to portray their brand and products and require a more illustrative interface that is playful and approachable. So many retailers have very similar ways of representing their brands and Joybird wants to break the mold. I produced this concept by incorporating organic curves and feathers that align with their logo and furniture styling. I also produced the illustration concept based on the look and feel of their products.