LIkelii is a wine recommendation engine that help users select wines they like. Wine selection can be very daunting for the novice and LIkelii wanted to change that with a site that not only provides recommendations based on other wines they like, but also make learning about wines fun and interactive.
I was contracted to create the user experience of the site starting with the homepage through product and check out. I also suggested creating an experience with a map so users can interact with it and learn about wines from different regions.
Lastly I was tasked with creating the mobile application experience to make finding and purchasing wines easier. Using the same recommendation engine, users are able to find recommended wines and reserve them for purchase at their local wine store. My goal was to make the UX as intuitive and easy as possible for the user.