Smarter Travel decided it was time to rebrand itself. The website and business cards had not been touched for over five years and it was time for a makeover! The goal was to attract two main audiences: The first are prospective employees and the second are advertisers. In order to appeal to candidates, Smarter Travel needed to demonstrate that they are a cutting edge company. This was acheived through a modern interface and responsive design. I also redesigned their business cards to reflect the new branding.
This is still a work in progress, so more to come!