The design of SniqueAway was becoming dated and we decided to reinvigorate the brand and color palate. The goal was to design a unique look and feel that stood out against the competition. We wanted our brand to be more approachable and fun while others are more high end sleek. I was responsible for the look and feel and I approached this by creating some fun styles, patterns and shapes to give the pages more life and excitement. I also invented the bird illustration that represents sneaking off for an adventure. Lastly I was responsible for redesigning the business cards to reflect the new branding.
The result of the site redesign was a 10% lift lift in conversation and 12% increase in engagement.