SniqueAway was becoming dated and the team decided to reinvigorate the brand and color palate. The goal was to design a unique look and feel that was more approachable, fun and stood out against the competition. I was responsible for the look and feel and I approached this by creating some fun styles, patterns and shapes to give the pages more life and excitement. The new branding was applied to the corporate business cards and online product.
The result of the site redesign was a 10% lift lift in conversation and 12% increase in engagement.