In order to appeal to a broader audience, Jetsetter decided to expand their inventory of hotels to feature properties at lower price points for the value conscious consumer. In addition, the request was to revamp the design of the homepage and product page. There were multiple stakeholders from different departments so my approach was to first get alignment on the overall content and hierarchy of the new homepage by designing a wireframe. The goal of the new design was to create more of an emotional connection with the user via beautiful product photography and content. I achieved this by designing a responsive page that allows the images to scale according to the browser for a more immersive customer experience. The styles are also more modern and inviting. For the product pages, I explored different ways to present the content and booking widget.
The design generated a 12% lift in conversion and 35% increase in user engagement.