In addition to optimizing the product pages, Jetsetter also needed to redesign their mobile check out experience due to significant drop off at check out. The hypothesis was that the calendar and check out would perform better if we removed superfluous steps and designed cleaner more intuitive pages. I partnered with product to discern which features needed updating/improvement and designed separate optimized experiences for both iphone and tablet.
The result was a significant decrease in abandonment at check out and a 59% increase in conversion.