Zipcar contracted me to design their 2016 B2B white paper on "The 5 Habits of Happier, More Productive Workplaces." The message relays they are experts on workplace productivity and provides advice and statics on how to maintain a productive workplace for all ages. The goal for the design was to create a look and feel that is more engaging than your typical content heavy white paper. I worked closely with the content writer and marketing team to come up with a cohesive theme and interpret the analysis to create infographics. I introduced a color coding system for each section that enabled Zipcar to utilize more of their color palate as well as help organize the sections. The white paper ended up being 27 pages. Here I am displaying a few sections to demonstrate the visual language and infographics I created for the sections.