Zipcar contracted me to design their 2016 B2B white paper on "The 5 Habits of Happier, More Productive Workplaces." The message relays they are experts on workplace productivity and provides advice and statistics on how to maintain a productive workplace for all ages. The goal for was to create a design that is more engaging and visually appealing than your typical content heavy white paper. I worked closely with the content writer and marketing team to come up with a cohesive theme and interpret the analysis to create infographics. I introduced a color coding system for each section that enabled Zipcar to utilize more of their color palate as well as help organize the sections. The white paper ended up being 27 pages. Here I am displaying a few sections to demonstrate the visual language and infographics I designed for the sections.